1 |
Low |
Little or no loss (less than 0.25% of net sales) |
No loss of productivity |
Brand reputation tarnished among few customers. |
2 |
Significatif |
Moderate loss (between 0.25 and 0.50% of net sales )
|
Short work stoppage
|
Reputation damages among many customers.
|
3 |
Strong |
Significant loss (between 0.50 and 1% of net sales)
|
Long work stoppage
|
Reputation damages among a very large number of customer.
|
4 |
Major |
Unacceptable loss (greater than 1% )
|
Work return impossible
|
Brand's reputation tarnished for a long time
|