||Little or no loss (less than 0.25% of net sales)
||No loss of productivity
||Brand reputation tarnished among few customers.
||Moderate loss (between 0.25 and 0.50% of net sales )
||Short work stoppage
||Reputation damages among many customers.
||Significant loss (between 0.50 and 1% of net sales)
||Long work stoppage
Reputation damages among a very large number of customer.
Unacceptable loss (greater than 1% )
||Work return impossible
||Brand's reputation tarnished for a long time